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Brand guidelines

One mark. Two reasons it looks the way it does.

This is the AI Convo logo, how it is built, and the small number of rules that keep it looking like one piece of considered design instead of a logo that drifted. Read this before you place the mark anywhere.

AI Convo logo, ink lockup for light backgrounds
Ink lockup, on light backgrounds
AI Convo logo, white lockup for dark backgrounds
White lockup, on dark backgrounds

Two colour treatments, one file each. The blue slash and the word "AICONVO" are one integrated piece of artwork, never a separate icon and wordmark placed next to each other.

What the mark means

The slash is not decoration. It is doing two jobs at once.

Every part of the mark was chosen to say something true about the product, not to look nice in isolation. Two meanings, both intentional, both load-bearing.

Meaning one, the shape

It reads as an action, because the product takes one

A dot, then a forward slash. Read it the way you would read it in a command line or a completed step: something was pending, then it ran. That is deliberate. AI Convo is not a chatbot that answers and stops, it is agentic: it captures the lead, scores it, routes it, and hands it to a person when it should. The mark is the shorthand for that: intent, then a completed action.

You can see the same idea proven on the site itself, not just claimed in a mark: the /agentic page shows the real action log, receipt by receipt.

The AI Convo mark alone, a dot and a forward slash
IntentCompleted action
Meaning two, the placement

It is kerned into the "A," not bolted beside it

Look closely at where the slash sits: it is not floating in a box to the left of the name with a gap after it. It is set tight against the wordmark's own "A," not floating beside it as a separate icon.

That is also literally true of the product. Tenant isolation, security, the audit trail: none of it was added later. It was built in from day one, independently penetration-tested by a CREST-accredited firm, not retrofitted after the fact. Built in, not bolted on, twice over.

Close crop of the AI Convo mark kerned into the wordmark's A Zoomed in
Space and scale

Give the mark room, and never shrink it past legible

Two simple rules keep the mark reading clearly wherever it lands, from a favicon to a proposal cover.

X X X X
AI Convo lockup with clear space guide

Clear space: keep at least the cap-height of the wordmark (X) free on all four sides, measured from the tallest letter. Nothing else, no nav link, no card edge, no other logo, sits inside that zone.

Minimum digital size

Below a certain size the slash and the letterforms start to lose their edges, especially on a standard screen. Do not place the full lockup smaller than this.

Lockup at 44px44px
Lockup at 32px32px
Lockup at 24px24px, nav default
Lockup at 18px, the floor18px, hard floor
Never do this

Four ways the mark has actually broken, and how it is fixed

Not hypothetical caution, this list. Two of these shipped on this exact site before they were caught. Codifying them here so no rebuild repeats them.

01

Never clip the mark's apex when exporting new sizes

This one actually happened: an intermediate master file had the mark's rounded top sliced flat, and every export made from it inherited the flattened edge for weeks before anyone caught it. Always re-crop from the original master, never from a downstream export.

Don't
Mark with its top edge clipped flat, the real defect that shipped for weeksClip line
Apex sliced flat. This shipped, undetected, for weeks.
Do
Mark with its correct rounded apex intact
Full rounded apex, straight from the master file.
02

Never let a flex or grid container squeeze the ratio

Also real: nav overcrowding once forced the logo roughly 15% narrower than its true 5.8:1 ratio, distorting every letterform. Height drives the scale, width stays auto, always. If a container is tight, fix the container, never the logo.

Don't
Logo squeezed about 15 percent narrower than its true ratio, letters distorted
Squeezed ~15% narrower. Happened in a crowded nav.
Do
Logo at its true locked 5.8 to 1 ratio
Locked 5.8:1 ratio. Height sets scale, width is auto.
03

Never split it into icon plus wordmark and recompose in CSS

The lockup is one baked image, the slash set tight against the "A" in the master artwork. Rebuilding it from a separate icon and a separate text element with a CSS gap cannot reproduce that closeness, it just pulls the two apart. This was tried once and reversed.

Don't
Icon aloneAICONVO
Icon and text as two elements with a gap. Not the logo.
Do
Correct single-file lockup, slash set tight against the A
One file. The slash sits tight against the A.
04

Never recolour the mark outside the two approved treatments

Ink-on-light or white-on-dark, that is the full list. No tinting the slash to match a client's brand, no gradient fills, no matching it to a slide theme. Blue is the brand, not a variable.

Don't
Logo recoloured off-brand, hue shifted away from AI Convo blue
Hue-shifted off-brand. Never match it to a theme.
Do
Logo in the correct approved blue
Approved blue, the only colour the mark ever takes.
Colour

One accent, a calm neutral scale, real hex values

Every swatch below is copied directly from the site's own stylesheet, nothing here is invented for this page.

Accent
Primary brand blue, CTAs
#1A7EFB
Accent Deep
Hover, headings on tint
#0B5BD3
Accent Ink
Small text on tint
#0A3F94
Tint
Pills, chips, highlights
#EAF2FF
Tint 2
Soft section fills
#F3F8FF
Ink
Headings, primary text
#0C1220
Ink 2
Body copy
#33405A
Muted
Captions, helper text
#69748A
Line
Card borders
#E4EAF3
Canvas
Page background
#F6F8FC
Paper
Cards, base surface
#FFFFFF
Band
Deep navy, contrast sections
#0C1428
OK
Success, live status
#12B981
Typography

Space Grotesk for display, DM Sans for everything else

Two families, one job split cleanly between them: Space Grotesk gives headings their edge, DM Sans carries the reading.

Display / headings
Space Grotesk
Aa Bb Cc
Weight range 300–700
Light, 300Rare, large display only
Regular, 400Small labels
Medium, 500Kickers, eyebrows
SemiBold, 600Subheads
Bold, 700h1–h4, the default
Body / UI / wordmark
DM Sans
Aa Bb Cc
Weight range 400–800
Regular, 400Body copy, the default
Medium, 500Nav links, labels
SemiBold, 600Buttons, form labels
Bold, 700Nav logo text, emphasis
ExtraBold, 800Rare, hero emphasis
Assets

The real files, ready to use

Four files cover every real placement. If you need something these don't cover, ask before improvising a new export.

Full lockup, ink

Full lockup, ink

For light backgrounds. Nav, footer, documents on white or pale canvas.

assets/img/logo-lockup-ink.webp Download .webp
Full lockup, white

Full lockup, white

For dark backgrounds. The navy band, decks, dark-mode surfaces.

assets/img/logo-lockup-white.webp Download .webp
Mark only, transparent

Mark only, transparent

Icon-only slots exclusively: app icons, chat badges, social avatars. Never rebuild the full lockup from this.

assets/brand/aiconvo-2026-icon-blue.png Download .png
Mark on white chip, favicon master

Mark on white chip

Favicon and OS-chrome badge master, for uncontrolled light or dark backgrounds.

assets/brand/aiconvo-2026-icon-chip.png Download .png

Questions about a placement not covered here, or need a size these files don't cover? Talk to the team before improvising a new export.